Carol Apprendi

NJAR Circle of Excellence 2023, 2022 Carol grew up listening to her father’s stories about finding a family the right home. “Making the perfect match requires you to listen, and take all of someone’s heartfelt needs and wants into consideration.” Wise words indeed from a 65-year real estate veteran. This is what she also thought about in 1999 when she moved her family to Montclair from Park Slope, Brooklyn. For Carol, Montclair held similar charms: walkability, diversity, beautiful homes, neighborhood shops, hip restaurants, as well as great theatres and shopping.

The town’s strong sense of community was a tremendous draw. At the time, with a second grader and pre-kindergartener, a deciding factor was the top-rated school system. Since then, the oldest two of her three children have gone on to graduate college and her third is now entering Montclair High School. Carol’s corporate achievements are remarkable. As an account executive with Katz Media and then MMT Sales, she was known as a sharp negotiator who closed deals with a soft touch.